The Community-Building Masterclass
The Pathway to Creating a Passionate Community that Increases Reach and Momentum for Any Business
This December 11, I’m teaching how to apply the psychology of crowdfunding to build brand communities where shared purpose drives lasting relationships and empowers customers to become your sales team.​
Many founders have yet to realize the power in a brand community as the ticket to more revenue and impact. This session unpacks that potential and gives you clear next steps when it comes to engaging your most passionate people.
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Free 1-Hour Masterclass for Founders, Creators, and Online Business Owners
🗓 Thursday, December 11 · Live at 12 pm OR 6 pm CT!
🎥 No Replay — Come Live!
You are building something meaningful.
You care about your work, your offers, and the people you created them for. But somewhere along the way, you’ve felt the gap between the vision you hold and the engagement you actually see.
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You want a community that feels alive. A place where people show up, respond, and stay. But most days it feels like you’re trying to build it from sheer passion alone, without the kind of framework that makes it sustainable.
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You can picture a brand backed by a loyal, energized community. You can feel the possibility of it. You just aren’t sure what the real steps are to get there.
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So you’ve tried to follow the advice.
Post more content. Show up everywhere. Stay consistent.
But the algorithms shift. The audience scatters. And none of it seems to create the connection you’re actually craving.
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You feel overwhelmed by the noise.
Exhausted by constant creation.
Frustrated that your efforts don’t seem to land.
And when your community feels quiet, you start to wonder if it’s even there at all.
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There is another way.
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A decade inside high-pressure crowdfunding campaigns showed me what strategies lead to connection, what sustains momentum, and what builds the kind of buy-in most founders never get to experience.
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And now I’m sharing those lessons with you.
You're Ready to Let Go Of…
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Chasing every new marketing strategy, when the real growth lever is the people already in your orbit — your community.
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Pouring time and money into content that doesn’t convert, when what your audience truly needs is connection.
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Feeling like your business depends on constant hustle or ad spend, when sustainable revenue comes from retention and belonging, not burnout.
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This masterclass is your invitation to step out of the “someday, maybe” holding pattern and into a community-building model rooted in trust, repeat customers, and the emotional connections that real humans actually respond to.
The Biggest Misconception in Online Business
Most people believe they can grow through content alone.
But content without community has no feedback loop, no emotional connection, and no reason for people to stay.
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Crowdfunding taught me something different:
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People take action when they feel connected — to a story, a goal, and to each other.
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Community isn’t a “nice to have.”
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It’s the engine that drives reach, retention, and recurring revenue for sustainable business.
What You’ll Learn
The strategies that work under the pressure of a public launch are the same ones that create expansion and long-term growth.
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In this two-part event, you’ll learn what most founders never do — how to build community momentum that lasts.
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Part 1 — The Crowdfunding Lessons That Change Everything
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Why a visible goal is a powerful tool for rallying a crowd
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The 3 pitfalls of failed crowdfunding campaigns and how you can avoid the same traps
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The psychology behind early traction and how to engineer it
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How to identify gaps in compatibility, competitiveness, and retention and what you can do to shift it for your business
Part 2 — Turning Insights Into Reach, Revenue, Retention, and Trust
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How to build your “content goldmine” from right within your existing community
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Connecting in-person experiences to online platforms to invite new people in
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What to do if no one engages (and how to fix it fast)
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How to build a community people trust — and can’t stop talking about
Hi, I’m Valerie. I’m a crowdfunding strategist and community-building consultant with a decade of experience running high-stakes campaigns that have raised up to $5.3 million.
I help creators, founders, and teams turn audiences of any size into communities that convert — not through endless content churn, but through clarity, belonging, and shared purpose.
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My work is rooted in one belief: your business is a gathering place.
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When we gather people around genuine connection to a mission or service, we create communities that not only buy, but believe. And that belief is something they can’t stop talking about.
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It’s been modeled by some of the biggest brands in existence: YETI, Patagonia, IKEA, Halfdays, Bumble. And businesses of any size can do the same. ​
The next era of online business is here — one built on trust, conversation, momentum, and community-led growth.
Join me live for a powerful masterclass and learn the lessons that will reshape your reach, revenue, retention, and the way people connect to your brand.
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🗓 Thursday, December 11 · Live at 12 pm OR 6 pm CT!
🎥 No Replay — Come Live!