It's Time for a Community-First Approach to Marketing
Hi, I'm Valerie!
Community Builder & Creative Strategist
Since 2017, I've led more than 47 campaigns to crowdfunding success on popular platforms like Kickstarter, Indiegogo, and Backerkit. In the crowdfunding ecosystem, you gotta be scrappy! Every client came to me with finite resources, limited credibility, and a product to sell that didn't even exist yet!
The task? To build a community from zero to 100% in just 6-8 weeks.
I believe in rallying communities to make business dreams a reality. My team includes educators, strategists, writers, and graphic designers bringing excellence to the sphere of community-building for brands.
Every company's story is unique. Taking a community-first approach to marketing is a pathway to improve your reach, retention, and revenue.
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What Clients Are Saying
Eric Heiberg
Mojokickball
I was blown away by the rich level of practical, actionable advice that Valerie gave me when helping me get the word out about Mojokickball. And it absolutely worked. Her expertise in blending marketing and community is truly unparalleled.
Mikey Schumacher
but cute
Valerie has an incredible ability to bring clarity and calm to complex projects and always anticipates needs before they’re even mentioned. She consistently went above and beyond, not just to deliver great results but to make the process smoother for everyone involved.
Linda Thrasher
Greenfield Nitrogen
Her work was clever, upbeat and a bit edgy, which we loved. She listened well and captured our spirit. Valerie is a talented writer and great strategist. Plus, she is an astute listener, a rare gift in today's culture.
Community-Washing is Out.
Brands that Connect & Inspire Are In
GET READY TO GROW YOUR REACH, REVENUE, RECOGNITION, AND TRUST
WORKING TOGETHER
Build Your Community in 6-8 Weeks
Who this is for: You've completed your Fill the Gaps strategy session and your brain is buzzing with possibilities for community activation! Here's a look behind the curtain at how our team works to build communities for brands.
Establish a Timeline
Deadlines lead to activation. After your Fill the Gaps strategy session, you'll know what event is on the horizon, whether it's a product launch, an app release, or a keynote speech. This date will become your Community Launch event, tailored to your business.
Build & Engage
With a plan in place, we're ready to harness technology and systems to fill the gaps and get your customers talking with you and about you. We build the platform for community engagement and your email marketing gets a full upgrade.
Activation
Our team creates the environment for user engagement with creative content, active moderation, and high-touch responsiveness. Best of all: it's personal! Your customers will feel a sense of belonging and buy-in. And the referrals will start rolling in.
Review & Grow
You're Community Launch event has passed, and the thank you emails have been sent out. Customers are raving about the experience, and more than ever feel changed by what they saw or felt by being part of it. Our team reviews the metrics and shares learnings and insights.
Integration
To wrap up an activation, we have a heart-to-heart about next steps, whether that means training your team to carry the torch or working together longterm.